(A SURVEY OF SELECTED MANUFACTURE FIRMS IN PORT HARCOURT )
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ABSTRACT
The study examines the relationship between effective communication and organizational success in Dangote Cement Company, Onne, Port Harcourt. In the course of carrying the study, the primary and secondary data source methods were adopted. The primary data were source from structure and understructure questionnaire, personal interviews, and observations; while the secondary data were gathered from textbooks, journals, library materials, corporate magazines and internet materials. The population of the study is made up of all the staff of Dangote Cement Company, Onne out of which a total of 80 respondents were randomely selected as the sample size of the study. In our findings, it was revealed that there is a significant relationship between effective communication and organizational success. Based on the findings of the study summary, conclusion and recommendations were made that for an effective and efficient organizational success, management must embrace; more clarity of ideas before communicating, there should be better understanding of the physical and human environment when communicating; purpose of communication must be thoroughly analyzed, and when planning communication, consultation should both be top down and bottom up, and all facts must be implicit and explicit.
CHAPTER 1
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
All human interactions are form of communication. In this business world, nothing can be achieved without effectively communicating with employers, employees, clients, suppliers, and customers. Most successful business people in the world are people who have mastered the art of communication.
The word “communication” is derived from a Latin verb “communis” which means to “to share” to consult or to discuss with one another. Communication is also closely related to yet another justice and fellowship in interpersonal relationship. In away named, group, or organization men are usually working together to achieve a common goal and objectives. The importance of effective communication cannot be over-emphasized because it is a very vital element for the survival and existence of any organization both at local and international levels of business transactions. Communication is also as old as man.
Communication in essence is the cornerstone of any given organization if its goal or aims is to be achieved. Hence, communication aid men in the exchange of information, knowledge, and of organizational goals and target.
It is very essential to note that the life time of any organization, be it private or public or that at the international or local level is communication.
Business all over the world today is very challenging. To stay profitable in the highly challenging and competitive global market economy all factors at production (i.e men, machine and materials), should be wisely managed. Among the factors of production, human resource constitutes the biggest challenge because unlike inputs, employee management demands skillful handling of thoughts, feelings and emotions to secure highest productivity. Effective organizational communication plays an important role in this challenge.
Communication has crucial impacts or among work groups in that organizational communication is a channel to flow information, resources, and even policies. “Organizational communication can be broadly defined as communication with one another in the context of an organization (Eisenberg & Good all, 1997; Shockley-Zalabak, 2006)” as cited in Eunju (2009). This type of communication, in turn, includes activities of sending and receiving message through various layers of authority, using various message systems, and discussing various topics of interest to the group we belong to or the company we work for.
Organizational communication research has mainly been conducted both in the business management field and in the communication field; however, researchers in the public administration field have provided little knowledge about organizational communication and its roles and effects. (Eunju 2009).
Several studies emphasize that effective communication can enhance organizational outcomes (Garnelt, Marlowe, & Pandey, 2008; Pandey & Garnelt, 2006). Communication influence on the perception and opinions about persons, communities, organizations, governments, and even society. As a managerial tool, communication is frequently expected to share information with members, to coordinate activities, to reduce unnecessary managerial burdens and, rules and ultimately to improve organizational performance. (Eunju 2009).
Conclusively, in all human organization, the art of communication cannot be overemphasized; it is the mean by which people interact and work with one another. Just like blood stream in people, communication represents the bloodstream of organization. This means that nothing can be achieved in an organization without effective communication. Communication skills are important in all human endavours, including business(Eunju 2009). Even though communication skills are so important to success in the workplace, there are many individuals who find that there is a limit to their communication skills and that they seem to have reached a stumbling block in their progress. They may sometimes struggle to convey their thoughts and ideals in an accurate manner, making it difficult to reach their full potential as a communicator, a manager, and a leader of others.
Ugbojah (2001) defines communication as “the process which involves all acts of transmitting messages to channels which link people to the languages and symbolic which are used to transmit such messages.
From the foregoing therefore, the study intends to examine the relationship between effective communication and organizational success.
1.2 STATEMENT OF PROBLEMS
As a managerial tool, communication is frequently expected to share information with members, to coordinate activities, to reduce unnecessary managerial burdens and, rules and ultimately to improve organizational performance. (Eunju Phd, 2009).
In all human organization, the art of communication cannot be overemphasized; it is the means by which people interact and work with one another. Just like blood stream in people, communication represents the bloodstream of organization. This means that nothing can be achieved in an organization without effective communication. Communication skills are important in all human endavours, including business. Even though communication skills are so important to success in the workplace, there are many individuals who find that there is a limit to their communication skills and that they seen to have reached a stumbling block in their progress. They may sometimes struggle to convey their thoughts and ideals in an accurate manner, making it difficult to reach their full potential as a communicator, a manager, and a leader of others.
In ancient years, management have developed formal communication channels to enhance effective performance in organization but little do we know whether the channel fulfil their objectives in the organizational set-up.
Some organization despite the possession of formal communication channels or organization charts are still performing below of the expected level, it is the concern of this research to find out the relationship between effective communication and organizational success.
1.3 OBJECTIVES OF THE STUDY
The main objective of the study is to examine the relationship between effective communication and organizational success. The specific objectives are as follows
- To examine the relationship between Email communication and organizational success’
- To examine the relationship between memo communication and organizational success.
iii. To examine the relationship between the letter writing communication and organizational success.
- To examine the relationship between the report writing communication and organizational success.
1.4 RESEARCH QUESTION
- To what extent does Email communication influence organizational success?
- To what extent does memo communication influence organizational success?
iii. To what extent does letter writing communication influence organizational success?
- To what extent does report writing communication influence organizational success?
1.5 SIGNIFICANCE OF THE STUDY
Every research is undertaken to produce awareness and provide answers or solution to problems. It is therefore believed that when the result of this investigation is concluded recommendation will be made that will help improve the level of communication between managers and employees within an organization. This, on turn will help faster mutual working relationship and create conducive atmosphere within such organization. It will also be significant to student that will make further research on this area of study.
1.6 SCOPE OF THE STUDY
The study examines effective communication and organizational success. The study limits its scope to Port Harcourt metropolis with special reference to some selected manufacturing firms which include Dangote cement, Zina Polyethene and Dana Plastic company.
1.7 LIMITATION OF THE STUDY
In carrying out an investigation of this native the researcher must of necessity be faced the following constraint.
Firstly, the time constraint’s the time frame provision for this study was short.
Secondly, financial constraints. Usually, a study of this nature involved some level of expenditure therefore, finance was also a limiting factor.
Thirdly, poor response from the respondent and inability to access the entire population of the study. In the next segment significance of the study will be discussed. Lastly, poor measurement instrument.
1.8 DEFINITION OF TERMS
Communication: Is the transferring of the thought or a massage to another party so that it can be understood and acted0 upon.
Management: The process of dealing with or controlling things or people.
Organization: An organized group of people with a purpose, such as a business or government department.
Success: The accomplishment of an aim or purpose.