(SURVEY OF PORT HARCOURT METROPOLIS)
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ABSTRACT
The main objective of the study is to examine the significance of road transportation in the marketing of industrial goods in Nigeria with survey of Port Harcourt Metropolis. As such, conceptual, theoretical and empirical literature were reviewed. The primary source of data was collected through questionnaire administration. The research design used descriptive and survey method of data collection in an attempt to empirically examine the significance of road transportation in the marketing of industrial goods. The sample size used was the population of both the senior and junior staffs of the ministries, which is unknown. Therefore the sample size of this study is judgmental sample of 100 respondents which comprise of both the senior and junior staffs of Jamil Motors and Fumuyi Services Limited. In the course of this research, hypotheses were formulated. In order to test the validity of already stated hypotheses, the chi-square statistical test was employed. This test was used due to the nature of the questionnaire designed for the purpose of the hypotheses testing. From the analysis, the calculated value of chi-square at 0.63 is less than the tabulated value at 5.226. The researcher rejected the null hypothesis (Ho). We therefore, conclude that there is a significant relationship between road transportation and the marketing of industrial products and there is a significant relationship between road transportation and the success of marketing of industrial goods. From the study, the following recommendations among others were made: The government should build quality road to enhance effective transportation system. Marketing organization should get better locations for their firms so that the stress beating traffic will be reduced on marketers.
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
The presence of an adequate reliable and efficient transport system is a critical factor in marketing activities and economic development.
Road transportation opens up new areas of marketing activities; increase production revitalizes trading and impacts positively on urbanization process.
Transportation by road is becoming increasingly popular and important both in Nigeria and other parts of the world. It has become a major means of moving goods, materials, machinery and men from one end to the other (Orji, 2010).
Manufacturing is geographically dispersed and the task of linking the several manufacturing industries and consumption centers is critically dependent on physical distribution inadequate transportation system limits a nation’s ability to utilize its natural’s resources distribution of industrial goods and other finished goods integrate the manufacturing and agricultural sector, and supply education. Medical and other infrastructural facilities, there is need therefore to maintain and improve the existing road transportation system and building new infrastructure for effective and efficient marketing of industrial goods in Nigeria.
Road transportation has its own history. His flexibility and ability to create accessibility and ability to create accessibility to the smallest unite of accessibility to the smallest unite of hand use fines a great advantage economic in Nigeria road transportation is the comment and most exclusively used form of transportation. It involves the use of bicycles, motor bikes, courts, (airs, buses, Lorries, trailers, in moving people goods an service from one location to another where they are needed (Anyanwu 1997).
Industrial goods are any product that is bought by an organization purchasing agent or by middle men in order to make other goods with a view to resell them or in order to undertakes some other exchange related activities industrial goods are not sold to final consumer for ultimate consumption, they are goods sold primarily for use in producing or running of a business.
The man characteristics of industrial goods which distinguish them from consumer goods is that they are bought for use in producing other goods and services.
1.2 STATEMENT OF PROBLEMS
Ever since the beginning of time, manufacturing and transportation have always co-existed inseparably. Road transportation network has been the cornerstone of modern marketing system.
Road transportation serves as a means of moving goods, idea, and information gear towards increase productivity.
In some areas, most of the roads which are essential for the prompt transportation distribution of industrial goods to factories are often fine inaccessible year round.
Ever where such road are in a far condition, there is the problem caused by poor maintenance lack of suitable materials and management problem, the combination of these factor is that cost are higher.
The inadequacy of road network services are inefficiently executed delay in transit bad loading and off loading, rough handling of goods character road net, transport resulting spoilage and deterioration preventing manufacturer from specializing in products that often them the best return. Therefore this research is intended to empirically examine the challenges encounter in the marketing of industrial goods in Nigeria with special reference to Port Harcourt.
1.3 OBJECTIVE OF THE STUDY
The main objective of the study is to examine the significant of road transportation in the marketing of industrial goods in Nigeria with survey of Port Harcourt Metropolis
The study will also attempt
To determine the extent to which road transpiration system has affected the marketing of industries goods.
To identify those factors that are directly or indirectly related to the marketing of industrial and the extent to which they have contributed it.
To find out whether transportation system especially in road network system improved the marketing of industrial goods in Nigeria.
To find out how road transportation system help manufacture in the distribution of their product in Nigeria.
To offer useful recommendation with a view to make the marketing of industrial goods successful and effective in Port Harcourt Metropolis
1.4 RESEARCH QUESTIONS
The following research questions were used for the study to guide the researcher
To what extent has road transportation system affected the marketing of industrial goods
What are those factors that are directly and indirectly related to marketing of industrial goods and to what extent have they contributed to it?
Does transportation system improve the marketing of industrial goods in Nigeria?
How does road transportation system help manufactures in the distribution of their products in Nigeria?
Are there ways to make the marketing of industrial goods successful and effective in port Harcourt metropolis
1.5 STATEMENT OF HYPOTHESES
The following hypothesis were formulated to guide the researchers
HO1: There is no significant relationship between road transportation and the marketing of industrial product.
HI1: There is a significant relationship between road transportation and the marketing of industrial product.
HO2: There is no significant relationship between road transportation and the success of marketing industrial goods.
HI2: There is a significant relationship between road transportation and the success of marketing industrial goods.
1.6 SIGNIFICANCE OF THE STUDY
This research is on the significance of road transportation in the marketing of industrial goods in Nigeria survey of Port Harcourt, Metropolis. Therefore the is focused towards gaining a detail insight on the significance of road transportation in marketing of industrial goods in Nigeria. This research project will beneficial to manufacturing industries. Marketing manages as well as road maintenance agencies it well also serve as a framework for scholars and students who are researching into similar topic. The study is also extended to provide yardstick to students and scholars of higher institutions of learning who are intending to research or are researching on the significance of road transportation in the marketing of industrial goods.
1.7 SCOPE OF THE STUDY
The scope of this research the significance of road transportation ion the marketing of industrial goods in Nigeria is limited to Port Harcourt Metropolis in Rivers State the scope covers Jamil Motors and Fumuyi Services Limited.
1.8 LIMITATION OF THE STUDY
Ever research study has certain limitation which fall short of ideas which the researcher has established or recognized given the critical and sensitive nature of the topic under this study the researcher encountered a number of problems which hindered the research work paramount among these constraints is the time frame within which the work was expected to be completed. The time period of completion for the work was too small considering the fact that topic covered the whole transportation sector, beside the cost of embarking on this project work considering the volume of work involve also give it own constraints on the research work as the researcher was not financially buoyant enough to carry out all the investigation furthermore, their own limitation as most, information sought for were mainly from the management and staffs of the organization in Port Harcourt. Finally the availability material for the work also give it own hindrance as the subject matter have been matter of public discussion without proper literature put on ground in books for academic purpose its worthy to mention that the major source of this work was on few textbook.
1.9 DEFINITION OF TERMS
Industrial goods: Any product that is bought by an organization, purchasing agent or by middlemen in other to make other goods with a view to resell them.
Marketing: The techniques or process by which a product or service is sold including assessment of its sales, potential and responsibility for its promotion, distribution and development.
Transportation: The act of transporting or the process of being transported.
Road Transportation: The moving of goods and people from one place to another.
Product: A goods, idea, method, information object or service created as a result of a process and service need or satisfies a want.
Distribution: The movement of goods and service from source through a distribution channels.
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