SELF SERVICE AND PERFORMANCE OF SUPERMARKET IN RIVERS STATE (A case Study of Next time Supermarket, Bori, Rivers State)

Description

Abstract

The study was undertaken to examine the relationship between self-service and performance of supermarket in Rivers State. The case study research design was employed since the study was to examine self-service and the performance of super market in rivers state. The study was designed to focus on Next Time supermarket Bori, Rivers State. The population of this study constitutes all management and staff of Next Time supermarkets; Bori which was 15. The sample size of this study was a judgmental sample of 15 respondents which comprise of both the senior and junior staff selected from Next Time supermarkets Bori. In this study, both the primary and secondary data were used. A self-designed questionnaire on self- service and the performance of Supermarket in-Rivers State was used and administered for the collection of data from the respondents. The data collected were processed electronically using Statistical Packages for Social sciences (SPSS). The statistical test used in the analysis of the data collected was Pearson Product Moment Correlation Coefficient. Findings reveal a positive significant relationship between perceived security, perceived utility and performance of Supermarkets in Rivers State. Based on the findings of the study, we recommended that firms should ensure that when customers are using self service it should be completely free from effort, Management should ensure that their shelf permit ease of selection and that firms should also ensure that customers enjoy adequate privacy and security in self service delivery among others.