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ABSTRACT
This work studied the effect of motivation on the productivity of employees of insurance companies the objective of the study was the ascertain the application of motivational techniques by the insurance companies, to know the problems inhibiting the success of employees motivation in the insurance industry and also to provide solutions and recommendations where necessary on the best and effective motivational techniques used in the insurance industry, works of distinguished scholars were also consulted. Questionnaires was designed and administered to one hundred respondents out of which eighty were successfully completed and retrieved, and were subjected to empirical analysis using simple percentages and chi -square statistical tools. The result gotten showed that the adoption of a motivational technique by insurance companies increases the workers productivity. The researcher then recommended that insurance companies adopt a motivational technique which will increase the workers productivity. Also, that insurance companies should embark on a regular training of its employees to achieve high productivity.
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
Motivation is concerned with why people do what they do. It answers such questions as why do managers or workers get to work and do a good job. This tries to explain what motivates people to act the way they do. With primary focus on the work place. It is the primary task of the manager to create and maintain an environment in which employees can work effectively and efficiently to realize the objectives of the organization.
Employees differ not only in their ability to work but also in their will to do so (motivation). To motivate is to induce persuade, stimulate, even compel, an employee to act in a manner which fulfills the objectives of an organization. The motivation of employees depends on the strength of their motives. Motives are needs, wants, drives or impulses within the individual and these determine human behaviour.
Motivation them involves the process of arousing behaviour, sustaining behaviour in progress, and changing behaviour into a specific course of action. Thus, motives (needs, desires) induce employees to act motivation therefore is the inner state that energies, channels and sustains human behaviour.
Since it has been established that will behaviour except involving responses goals directed, managers can apply motivational theories of management in their attempt to direct the job behaviour of employees towards the goal of their establishment.
1.2 STATEMENT OF PROBLEM
Employee motivation has always been a central problem for leaders and mangers. Unmotivated employees are likely to spend little or no effort in their jobs, avoid the workplace as much as possible, exit the organization if given the opportunity and produce low quality work. On the other hand, employees who feel motivated to work are likely to be persistent, creative and productive, turning out high quality work that they willingly undertake. There has been a lot of research done on motivation by many scholars, but the behaviour of groups of people to try to find out why it is that every employee of a company does not perform at their best has been comparatively unresearched. Many things can be said to answer this question, the reality is that every employee has different ways to become motivated. Employers need to get to know their employees very well and use different tactics to motivate each of them based on their personal wants and needs.
The inherent problem I have identified is that many employers have attempted several different incentives programs to motivate their employees, yet they have not worked for everyone in the company. This is a major problem faced by employers these days, due to the fact that each employer’s company is founded on the strength of its employee’s performance.
1.3 PURPOSE OF THE STUDY
The study is to ascertain the motivational activities of employees in the insurance industry.
To ascertain the application of the motivational techniques by the organization concerned.
To know the problem inhibiting the success of the employees motivation in the organization.
To know the response of the employees to motivational techniques adopted in the insurance industry.
To provide solution and recommendation where necessary on the best and effective motivational techniques used in the insurance industry.
1.4 RESEARCH QUESTIONS
Some of the research questions for this study are:
To what extent does the personnel policy implemented by the insurance companies affect their productivity?
Will the adoption of motivational techniques automatically increase the workers productivity?
Will effective motivation result in more morale of the employees?
How often do the insurance companies embark on staff training and development?
Does an insurance company respect the opinion of its employee trade union?
Is joint consultation practiced positively as a method of obtaining employees views on problems and proposed charges before final decision are taken?
1.5 SIGNIFICANCE OF THE STUDY
The significance of this study cannot be over empathized. It will be based on the motivation practice in the insurance industry and how to know the extent to which it is being carried out, the effects on the workers, the organization and the country at large.
Moreso, to acquaint the various managers and different categories of employees to the need to embrace motivation which will go a long way in achieving higher productivity.
Besides, those students in the field of administration and management will find it educative, interesting and challenging in that the various activities and techniques of motivation are revealed and logically analyzed in this study.
Lastly, this research work will be of value to those who may’ want to carry out similar research in the nearest future.
1.6 STATEMENT OF HYPOTHESIS
For the purpose of this study, the following research hypotheses were formulated;
HYPOTHESIS
Ho: The adoption of a motivational technique by insurance companies does not increase the workers productivity.
Hi: The adoption of a motivational technique by insurance companies increases the workers productivity.
1.7 SCOPE OF THE STUDY
This study is meant to examine the effect of motivation on the productivity of employees of insurance companies in Nigeria. However, due to limiting factors in getting information from all the insurance companies in Nigeria, the researcher has therefore limited herself to some selected insurance companies in Port Harcourt, Rivers State for effective collection of data. They are; Niger Insurance, Corner Stone Insurance, Lead way Assurance and IGI.
1.0 LIMITATION OF THE STUDY
One cannot but say that data collection is the most tedious of writing a research work.
Another limitation is that researcher being a student who has to read other courses as well as to take normal lectures and prepare for examinations during the period of the research may be limited by time given for the study being too short.
Lastly, the fund constraint in carrying out this research work, the cost of getting adequate material and information as well as their desirable quantity will also constitute the limitation of the study.
1.9 DEFINITION OF TERMS
Behaviour: The manner in which an employee do things in a particular way.
Employees: Workers who are paid for their services rendered to the organization.
Insurance: A risk transfer mechanism in which the insured transfers his burden of risk and pays a fee called premium to the insurer on a promise that the insurer will indemnify or compensate him upon the happening of the insured event.
Managers: Someone who performs the functions of management (planning, controlling, directing etc.) and occupies a formal position in an organization.
Management: This is the process of getting things done through people. It involves planning, organizing, stuffing, directing, coordinating and controlling both human and material resources of the organization in order to achieve a set goal.
Motivation: A feeling of enthusiasm or interest that makes you determined to do something, or arousal, intensity, direction and persistence of effort directed toward job tasks over a period of time.
Organization: A business firm or an enterprise.
Productivity: The rate at which goods are produced, especially in relation to the time, money and workers needed to produce them.
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