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ABSTRACT
This research work is proposed to access the role of communication technology, carried out to ascertain the role it plays to improving work efficiency of AIT staff. Newsroom yesterday and today is like two parallel lines that cannot meet each other. What we had yesterday was the traditional method, but today it spins around technology. Through the findings made in this study, AIT newsroom has evolved from a simple text based wire browsing, script and random editing system. It has become a multimedia workflow engine that spans well beyond newsroom floor, to digital newsroom which has reinforced their broadcast quality and drive value. To support the study, related literature were reviewed on the role newsroom communication technology play to improving work efficiency. Also for validity, the diffusion theoretical framework was used and questionnaires were also distributed. The study explicitly provides the objectives of the study, statement of research problem. The significant of the study is buttressed by the findings through the data obtained from the research population size. The analysis was done and presented using the survey sample method and simple tables. Most importantly, summary of findings were made, conclusion drawn and recommendations were provided.
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
The difference in newsroom of yesterday and today is like two parallel lines that cannot meet each other. What we had yesterday was the traditional method, but today what we have spins around technology (communication). It is on this premise, this study is out to find, if communication technology has actually brought about any significant independent television (AIT) staff compared to what it is like before in the use of communication technology in Newsroom.
Therefore, Newsroom is seen as a floor where day to day activities of journalists takes place. It is always buzzing with shouts of we are behind programme schedule time, reporters and camera men trying to tie loose ends of news materials to beat deadlines.
Furthermore, Newsroom before the age of communication technologies operates mainly on analogue form, a model where journalists make use of the shots from camera to script news items and bulletin schedules were done manually etc.
Also in today’s communication technological driven age, computers are seen in newsroom, teleprompters are used, journalists have access to cable television channels, internet facilities and social media engines to monitor happenings in and around their environment. Beats reporters can communicate live via mobile telephones to Newsroom staff for immediate update of new materials.
Moreso, Newsroom today spins around multifaceted communication technological gadgets. But the role those gadgets lay will help us to understand if it improves work efficiency of staff especially in African Independent Television (AIT).
African Independent Television as a media outfit, in brief came to existence due to the clamour for private broadcast media in Nigeria. African Independent Television was born in 1992 when the Nigeria Government promulgate Decree No. 38, which deregulated the ownership of the electronic media in the country allowing the participation of private people to own and operate license for media outfit.
Sequel to this, Chief Raymond Dopkesi, owner of Daar communication after obtaining license to operate private broadcast media started full blown operation in 1994.
However, according to Dopkesi statement for African Independent Television (AIT) 1993 speech paper he said AIT has a unique mission which is, that of sharing the African experience with the wider global communities. He went further, to say that his vision statement cannot be achieved except through vigorous upgrade and deployment of communication technological gadgets.
Therefore, it is pertinent to note that this study is out to find out what role communication technology has played in Newsroom to improving work efficiency of African Independent Television (AIT) staff in recent times. From the aforementioned science the mission statement of AIT, is anchored on the objective of sharing the unique African experience with the world which is to enhance global understanding through an untainted appreciation of Africa and its people.
AIT, therefore is motivated by unique altruistic to promote a methodically reduction of tension and friction and foster a greater appreciation of humanity. It is committed to the bridging the gap in global communication perspectives which places Africa at the ruthless and absolutely original. Therefore, Africa Independent Television intends to offer the world a new insight into the Africa experience.
1.2 STATEMENT OF RESEARCH PROBLEM
Here efforts is made to understand so far the role of communication technology in Newsroom had played or playing to improving work efficiency of AIT staff towards achieving or attaining the mission statement “share the African experience” in general. According to Terngu and Tennenge (2007, P. 27) revealed magic of communication technology tools. Stating that they cover a bewildering array of inter inter-connected forms of electromagnetic technologies. Such as; microelectronic optic fiver, satellite video discs, telex and data storage mechanism all for journal usage in Newsroom.
The question therefore, is whether these communication technological gadgets have aided in improving staff efficiency in newsroom. To establish the role communication technology in AIT Newsroom is playing and to what extent has it improved work efficiency of the staff.
1.3 OBJECTIVES OF THE STUDY
However, the objectives of the study were as follows:
- To find out if the staff of AIT Abuja have access to computer gadgets.
- To find out if the staff of AIT are computer literate.
- To determine the challenges associated with the application of computer technology.
- To determine if communication technology in AIT Newsroom have improved work efficiency of staff.
1.4 RESEARCH QUESTIONS
- Do the staffs of AIT Abuja have access to computer gadgets?
- Do the staffs of AIT Abuja have the required knowledge and skill in using computer gadgets?
- What are the factors militating against the application of computer technology in AIT Abuja Newsroom?
- How has Newsroom communications Technology improve work efficiency of AIT Abuja?
1.5 SIGNIFICANCE OF THE STUDY
Effort is made in this study to find out whether Newsroom communication technology have improved work efficiency of AIT in actualizing or attaining the goal of its mission statement of “sharing the African experience”.
1.6 SCOPE OF STUDY
For clarity and concise this study is basically a study of AIT Abuja Newsroom communication technology and the role of it to improving work efficiency of staff.
1.7 LIMITATION OF THE STUDY
The main aim of every research work is to find out facts and information that will enhance decision making and proffer solutions to societal problems. However, every research work has its constraints. The researcher encountered the following constraints while putting this work together.
Time constraints: During the period this work was carried out, the researcher being a student had other equally relevant academic responsibilities to accomplish and in trying to meet those academic responsibilities alongside this work, the time to go round and source for relevant materials was not quite sufficient and this stood as a constrain.
Financial constraint: Financial constraint is one of the problems the researcher faced while putting this work together. Raising funds to make this work a reality was not an easy task for the researcher.
Limited materials: Gathering materials for the work was also challenging as the researcher had to take out a lot of time to source for relevant materials for this work.
1.8 OPERATIONAL DEFINITIONS OF TERMS
It is of importance to define most terms used in the study for clearer understanding of the work.
- Newsroom: A newspaper office or radio or television, station where news stories are scripted and edited. AIT Abuja special room for news editors and news reporters, used for housing those involved in news coverage and packaging.
- Communication: The exchange of thoughts, message or information, as by speech, signals, writing or behaviour.
- Technology: The methods and tools of AIT Abuja Newsroom staff developed by AIT newsroom Abuja to facilitate the solution of its practical problems in their newsroom.