PUBLIC RELATIONS AS A VERITABLE TOOL FOR CHECKING CULTISM IN NIGERIAN TERTIARY INSTITUTIONS (A study of Kenule Beeson Saro Wiwa Polytechnic Bori)

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Abstract

The research basically examined the role of public relations as a veritable tool for checking cultism in tertiary institution in Nigeria using Kenule Beeson Saro Wiwa Polytechnic Bori as a study.         It has been established in the course of this study that the problem of cultism, among others, is a symptom of society, which is embroiled in moral decadence and where institutionalized and personal violence has become a way of life especially in our nations citadel of learning. Cultisms activities have turn most of the school into citadel of violence as many lives and property have lost and damaged. Realizing the havoc which cultism has wrecked on both members and non-members of the academic community, all hands must be on deck to combat the menace. Besides, if the tertiary institutions’ administration would come back to its glorious past as well as prepare the nation for the better days, there is the need to rediscover and teach the people concerned the goals of university education through public relations enlightenment and education. However, the researcher employed survey method alongside 100 copies of questionnaires in which ninety were retrieved.

Table of Contents

Title                                                                                                  i

Certification                                                                                                ii

Dedication                                                                                         iii

Acknowledgement                                                                                      iv

Table of contents                                                                              v-vi

Abstract                                                                                            vii

Chapter one

1.0     Introduction

1.1     Background to the Study

1.2     Statement Problem

1.3     Objectives of Study

1.4     Research Question

1.5     Significance of Study.

1.6     Scope of the Study

1.7     Definition of Terms

Chapter Two

2.0     Literature Review

2.1     Definition of Public Relations

2.2     History of Public Relations

2.3     Functions of Public Relations

2.4     Meaning Tertiary Institution

2.5     Origin and Evolution of the Nigerian University System

2.6     The Impact of Public Relations in Higher Institution

2.7     Historical Development of Obafemi Awolowo University (KENPOLY)

2.8     Role of Public Relations Officer in Higher Institution

2.9     Meaning of Cultism

2.10   Evolutionary of Cultism Activities in Nigerian Tertiary Institutions

2.11   Reasons for Prevalence of Cultism Activities in Nigerian Tertiary   Institutions

2.12   Effect of Cultism on Students and Institution

2.13   Role of Public Relations in Checking Cultism

2.14   Public Relations Tools in an Organization

2.15   The Four-Step Process of Public Relations

2.16   Theoretical Framework

Chapter Three

3.0     Research Methodology:

3.1     Study Population

3.2     Sample Size

3.3     Sampling Technique

3.4     Data Collection Instrument

3.5     Validity and Reliability of Research Instrument

3.6     Data Collection Process

3.7     Data Analysis

Chapter Four

4.0     Data Analysis and Discussion of Findings

4.1     Data Analysis

4.2     Discussion of Finding

4.3     Answer to Research Questions

Chapter Five

5.0     Summary, Conclusion and Recommendations

5.1     Summary

5.2     Conclusion

5.3     Recommendations

5.4     Recommendations for Further Studies

Bibliography

Appendix

CHAPTER ONE

1.0     Introduction

1.1     Background to the Study

Cultism is dated back to 1952, when Wole Soyinka winner of the 1986 Nobel Peace Prize for Literature-and a group of friends at the University of Ibadan formed the Pyrates Confraternity with the motto “Against all Conventions”. The skull and cross bones were their insignia, cultivating a bohemian style that ridiculed the colonial attitudes mode of dress of the day.

This caught on among students and over the next two decades, the fraternity, a non-violent body, became established in all the tertiary institutions that emerged in post-independence Nigeria.

The emergence of campus cults as they are known in Nigeria today began with a split in the Pyrates Confraternity during the early 1970s when a breakaway group formed the Buccaneers Confraternity followed by the emergence of the Black Axe or the Neo-Black Movement. Inter-group rivalry then set in, even though skirmishes between them were limited to fist fights.

The 1980s saw the multiplication of cults in the more than 300 tertiary institutions across Nigeria as new groups such as the Eiye, Vikings, Amazons and Jezebel emerged, bringing with them more intensely violent rivalry. By 1984, when Soyinka initiated the abolition of the Pyrates Confraternity in all tertiary institutions, the phenomenon of violent had developed a life of its own.

By the mid-1980s, reports had it that some of the cults have been co-opted by elements in the intelligence and security services serving the military government such that they were used as foils to the left-wing student unions which, along with university teachers, were among the only remaining bastions of opposition to military rule. Cultism includes the activities of secret cults or societies that are very rampant in our institutions of learning today. The founding fathers of such societies do not have the mind of carrying out evils but as a pressure group that can monitor and defend the interest of the immorality of students’ populace without violence. But the activities of the various cults seen day in our institutions are far from the above reasons. They have constituted themselves into gangs of “never-do-well” set of people. Their mission today is to loot, kill, steal and destroy lives and properties at will. The violence associated with them is reported to be as a result of battles for supremacy among them. They have constituted themselves into a big cog in the wheel of Nigerians education development. Indeed, the growth and maturation of examination malpractice tendencies in our tertiary institutions have been considered as one of the direct fallouts of cultism.  Hardly a month passes these days, without reports of deaths of students or staff resulting from cult-related violence.

This has not only created an atmosphere of insecurity in our campuses, it is also diverting attention from the primary purpose of the universities which is education. At a time when funding of these institutions are inadequate, and the standard of education is said to be falling, cultism and examination malpractices tendencies are clearly a big problem for the concerned authorities.

Taiwo (2004) declared that “what we are all witnessing today in the education sector is a sad reflection of corruption in the society and the low priority placed on standardization and improvement of the intellectual custodians of our time by those in governance”. This is against the fact that most members of these cults are from rich homes and are never serious with their studies; thus prompting their venturing into examination malpractices. Whenever they fail their courses, they react violently through their cult members against the teachers in charge of their failed courses.

They operate at night and conduct initiation of new members at dawn in these institutions coming out with dangerous weapons at the middle of the nights when students who are ignorant of their activities fall victim. The recent arrest of some students who were believed to be cult members at Esa-Oke Federal Technical College serves as typical case in point.

The fire of cult terrorism on the campuses which raged on for about one year, after the half-heated spray of cult antidote by the Federal Government in 1999, has steadily intensified and burst into flames once more. In the first two weeks of August 2004, 33 students of three universities were brutally murdered in cultic butcheries, suspected to have been perpetuated by cult members among students of tertiary institutions.

1.2     Statement of Problem

The basic conditions for sustained academic culture have been eroded in KENPOLY. The institution has fallen into disrepute and the products of the institution are no more what they used to be. Cult activities are seriously affecting all academic activities.

Sometimes students are attracted in hostiles classrooms, bus tops etc. daylight and gang raping becomes the order of the day; killing of students by members of cult is no longer news, therefore the need to check this problem in ken poly Bori through public relations communication becomes imperative.

Public relations as problems solving communication is expected to create the necessary enlightenment for the students of KENPOLY and awaken then know what is needed of them in an academic community like KENPOLY, Bori, especially now that various levels of government and the general over hand of all Nigerian tertiary institutions.

1.3     Objectives of Study

The aims of this study include the following:

       To know the reasons for joining cultism on campus.

       To examine the policies and programmes of KENPOLY management in checking cultism.

       To find out if KENPOLY has laws that will help students resist joining of secret cults.

       To examine the measure the school authority has taken in checking cultism.

       To study the various challenges the cultists groups have caused on the school activities.

1.4     Research Question

       To what extent does non-information on cultism and its damager to         KENPOLY students have prevented school to check it?

       What are the reasons for joining cultism on campus?

       Does KENPOLY management have policies and programmes in place to in       checking cultism?

       Does KENPOLY have laws that can help students resist joining of secret cults?

       What are the various problems the cultists groups have caused on  campus?

1.5     Significance of Study.

The research will help to excavate the evolution and the remote causes of cultism on campuses and proffer and enduring solutions to it. It will awaken the management of institutions on how to use public relations to check cultism.

Students will also benefit from this work, by knowing how to resist joining cultism. Public Relations department will know how to carry out their duties to check cultism on campus.

1.6     Scope of the Study

This research focuses on public relations as veritable tools for checking cultism in Nigeria tertiary institution. However, due to time, finance and other logistics the work has been narrowed down to Kenule Beeson Saro Wiwa Polytechnic, Bori, since it is difficult to study all Nigeria Higher Institutions, therefore, demography of KENPOLY will be considered before distributing the research instrument.

1.7     Definition of Terms

Publics’ –These are various people or body that Ken poly, Bori is dealing with such as students, staff, commercial bus drivers, Okada riders and others.

Public Relations –This is a unit or department of KENPOLY charged with the sole responsibility of maintaining good image and promoting the institution through a deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its publics.

Checking: These are ways by which the public relations department of Kenpoly is fighting cultism on campus.

Cultism :– These are  group of secret people creating some socio vises on campus such as the Eiye, Vikings, Amazons and Jezebel, Alora e. t. c     Tertiary Institution: Kenule Beeson Saro Wiwa Polytechnic, Bori, is one of the tertiary institutions in Nigeria where secret cult started and dominate.

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