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Abstract
This research work is entitled; effective communication: as a strategy for enhancing organizational performance. The aim of the research is to examine the relationship between effective communication and organizational performance. As such, the study is delimited to selected manufacturing firms in Port Harcourt. The case study approach was adopted. The study was designed to focus on selected manufacturing firms in Port Harcourt, Rivers State of Nigerian. The population of this study constitutes all management and junior staff of First Aluminum Plc and Lucky Fibre Plc all in Trans Amadi Industrial Layout, Port Harcourt. Therefore, the sample size of this study is 185. The analysis of this work was done in tables using simple percentage. From the analysis, the study identifies effective communication as a panacea for achieving optimum organization performance in the manufacturing firms. Based on the conclusion of the study, the following recommendations are made among others: that consultation should both be top down and bottom up, while all facts are rendered implicit and explicit; that Consideration should be given to the content and tone of the messages; that communication messages that are precise and are of short run often possess long run importance and that all stakeholders should be encouraged to be good listeners;
Table of Contents
Title Page i
Certification iii
Dedication iv
Acknowledgements v
Abstract vi
CHAPTER ONE ix
INTRODUCTION 1
1.1 Background of the Study 1
1.2 Statement of the Problem 3
1.3 Objectives of the Study 4
1.4 Research Questions 4
1.5 Statement of Hypothesis 4
1.6 Significance of the Study 5
1.7 Scope/Limitation of the Study 5
1.8 Definition of Terms 6
CHAPTER TWO 8
LITERATURE REVIEW 8
2.1 Conceptual Framework: 8
Fig. 2.1: A Conceptual Framework Showing the Relationship between Effective Communication and Organizational performance 8
2.1.1 Effectiveness Communication 8
2.1.2 Dimensions of Effective Communication 10
Functions of Communication 11
2.1.3 Medium of Communication 12
2.1.4 Barrier to Effective Communication in an Organization 14
2.1.5 Ways of Achieving Effective Communication in an Organization 16
2.1.6 Organizational performance 19
2.1.7 Measures of Organizational performance 20
2.2 Theoretical Framework 22
2.3 Empirical Framework 22
CHAPTER THREE 25
RESEARCH METHODOLOGY 25
3.1 Research Design 25
3.2 Sample Design 25
3.3 Population of the Study 26
3.4 Sample Size 26
3.5 Method of Data Collected 27
3.5.1 Primary Source (s) of Data 27
3.5.2 Secondary Source of Data 27
CHAPTER FOUR 28
DATA PRESENTATION AND ANALYSIS 28
4.1 Data Collection and Presentation 28
Table 4.1.1: Questionnaire Administration and Retrieval 28
4.2 Data Analysis 29
Table 4.2.1: Showing the age of respondents 29
Table 4.2.2: Showing the Gender/Sex of Respondents 29
Table 4.2.3: Showing the Educational Qualification of the Respondents 30
Table 4.2.4: Showing the Marital Status of Respondents 30
Table 4.2.5: Information sender and organizational performance. 31
Table 4.2.6: Channel of information and organizational performance 31
Table 4.2.7: Medium of information and organizational performance 32
4.3 Discussion of Findings 32
CHAPTER 5 35
SUMMARY, CONCLUSIONS AND RECOMMENDATIONS 35
5.1 Summary 35
5.2 Conclusions 35
5.3 Recommendations 36
References 37
Appendix I 39
Appendix II 40
List of Tables
Table 4.2.1: Showing the age of respondents 29
Table 4.2.2: Showing the Gender/Sex of Respondents 29
Table 4.2.3: Showing the Educational Qualification of the Respondents 30
Table 4.2.4: Showing the Marital Status of Respondents 30
Table 4.2.5: Information sender and organizational performance. 31
Table 4.2.6: Channel of information and organizational performance 31
Table 4.2.7: Medium of information and organizational performance 32
Table 4.1.1: Questionnaire Administration and Retrieval 28
CHAPTER ONE
INTRODUCTION
1.1 Background of the Study
All human interactions are form of communication. In this business world, nothing can be achieved without effectively communicating with employers, employees, clients, suppliers, and customers. If you look at the most successful business people in the world, you will see people who have mastered the art of communication.
Business all over the world today is very challenging. To stay profitable in the highly challenging and competitive global market economy all factors at production (i.e men, machine and materials), should be wisely managed. Among the factors of production, human resource constitutes the biggest challenge because unlike inputs, employee management demands skillful handling of thoughts, feelings and emotions to secure highest productivity. Effective organizational communication plays an important role in this challenge.
Communication has crucial impacts or among work groups in that organizational communication is a channel to flow information, resources, and even policies. “Organizational communication can be broadly defined as communication with one another in the context of an organization.
Effective communication in the contexts of business organization refers to the major action programs that are used by organization to achieve their mission and goals. The focus of business organizations is viability and profitability. The first requirement of the spirit of organization is high performance standards for the growth as well as for individuals in the organization.
A successful organization is most often and efficient enterprise. Understanding of management strategy or organization policy and effectiveness is not as easy as some people believe. It requires proper evaluation or the position of an organization, whether the adopted strategy is working well and if not, why and how should we go about it?
Conclusively, in all human organization, the art of communication cannot be overemphasized; it is the means by which people interact and work with one another. Just like blood stream in people, communication represents the bloodstream of organization. This means that nothing can be achieved in an organization without effective communication. Communication skills are important in all human endavours, including business. Even though communication skills are so important to success in the workplace, there are many individuals who find that there is a limit to their communication skills and that they seen to have reached a stumbling block in their progress. They may sometimes struggle to convey their thoughts and ideals in an accurate manner, making it difficult to reach their full potential as a communicator, a manager, and a leader of others.
1.2 Statement of the Problem
Organizational communication research has mainly been conducted both in the business management field and in the communication field; however, researchers in the public administration field have provided little knowledge about organizational communication and its roles and effects. (Eunju, 2009).
Several studies emphasize that effective communication can enhance organizational outcomes (Garnelt, Marlowe, & Pandey, 2008; Pandey & Garnelt, 2006). Communication influence on the perception and opinions about persons, communities, organizations, governments, and even society. As a managerial tool, communication is frequently expected to share information with members, to coordinate activities, to reduce unnecessary managerial burdens and, rules and ultimately to improve organizational performance (Eunju, 2009). Little or no research has been done on the effect or relationship between effective communication and organizational performance therefore the need for this study to examine the symbiotic relationship between effective communication and organizational performance in manufacturing firms in Port Harcourt.
1.3 Objectives of the Study
The aim of this study is to examine the relationship between communication and organizational performance. In specific terms therefore, the study is aimed at:
1. To examine the relationship between the information senders and organizational performance.
2. To examine the relationship between the information channels and organizational performance.
3. To examine the relationship between the medium of information and organizational performance.
1.4 Research Questions
For the execution of this job, the following research question will aid the understanding of this research work:
1. Does the information sender influence organizational performance?
2. Does the channel of information influence organizational performance?
3. Is there any relationship between medium of information and organizational performance?
1.5 Statement of Hypothesis
The following research hypothesis will aid the conduct of this study:
HO1: There is no significant relationship between the information senders and organizational performance.
HO2: There is no significant relationship between the information channels and organizational performance.
HO3: There is no significant relationship between the medium of information and organizational performance.
1.6 Significance of the Study
This study is important because, it will expose students, and other academicians to the concept and principles of effective communication and its effect on organizational performance. This study will also aid business managers and other corporate bodies to come to terms with effective communication influences and the best possible way to align themselves with the best interest of the organization. It will also be useful to other researchers and the general public at large.
1.7 Scope/Limitation of the Study
The study scope of this study contextually is to examine the relationship between effective communication and organizational performance. The study limits scope geographically to selected manufacturing firms in Port Harcourt, Rivers State.
The major limitation of the study is the short time frame the research lasted, coupled with the tight academic time table, which prevented a very comprehensive study. The fund available to the researcher was also limited and therefore the study was limited to a small portion of the survey population.
Another limitation is the difficulties, encountered by the researcher in obtaining all needed information and materials from the right source and compilation of data for the project.
1.8 Definition of Terms
CHANNEL
The channel is a means by which a message is conveyed.
COMMUNICATION
Communication as is a process that involves the transmission of message from a sender to the receiver.
DECODING
Decoding is a process that occurs at the reception level where impulses, figures and symbols are interpreted and translated into meaningful information.
NOISE
Noise is anything that hinders, disturbs, and interferes with communication whether from the side of sender, the message channel, or the receiver.
ORGANIZATIONAL PERFORMANCE
Organizational performance is a measure by how well a company meets the individual objectives of its business plan.
PROFITABILITY
Profitability is the state of yielding financial profit or gain. It is often measured by price to earnings ratio
RECEIVER
The receiver is the person(s) the message is targeted at.
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