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Abstract
This research work is entitled effective communication and organizational success. The aim of this study is to examine the relationship between effective communication and organizational success. In doing this, the study is limited to selected manufacturing firms in Port Harcourt. Due to oversize number of manufacturing firms in Port Harcourt, the researcher delimits the study to First Alluminium Plc and Lucky Fibre Plc. As such, 200 respondents were selected randomly from the target population. To test the degree of error capable of occurring in the study, the Yaro Yemen formulae was used which makes the sample size 133? Primary data were collected via structure questionnaire while the secondary sources were through related literatures. The Chi-square statistical test was used to correlate the data and test the null hypothesis for this study. From the analysis, the study concludes that proper triggering of effective communication is capable of enhancing organizational success. From the prefatory, the following recommendations were made among others: that all stakeholders should be encouraged to be good listeners, that immediate actions must be accompanied and accomplished with communication for the attainment of organizational success and for Communication to be effective, it requires a follow up and effective feedback mechanism process which will enhance organizational success.
Table of Contents
Title Page i
Declaration iii
Certification iv
Abstract vii
Table of Contents viii
List of Tables x
List of Figures xi
CHAPTER 1 1
INTRODUCTION 1
1.1 Background of the Study 1
1.2 Statement of the Problem 3
1.3 Objectives of the Study 4
1.4 Significance of the Study 4
1.7 Scope/Limitation of the Study 5
1.8 Definition of Terms 6
CHAPTER 2 8
LITERATURE REVIEW 8
2.1 Conceptual Framework: 8
2.1.1 Effectiveness Communication 8
2.1.2 Dimensions of Effective Communication: 10
Functions of Communication 11
2.1.3 Medium of Communication 12
2.1.4 Barrier to Effective Communication in an Organization 14
2.1.5 Ways of Achieving Effective Communication in an Organization 16
2.1.6 Organizational Success 19
2.1.7 Measures of Organizational Success 20
2.2 Theoretical Framework 22
2.3 Empirical Framework 22
CHAPTER 3 25
RESEARCH METHODOLOGY 25
3.1 Research Design 25
3.2 Population of the Study 25
3.3 Questionnaire Design 25
3.4 Source and Method of Data Collection 26
3.5 Sample and Sampling Techniques 26
3.6 Data Analytical Techniques 27
3.7 Reliability and Validity 27
CHAPTER 4 28
DATA PRESENTATION AND ANALYSIS 28
4.1 Questionnaire Administration and Retrieval 28
4.2 Data Analysis 29
4.3 Hypothesis Testing 33
4.4 Discussion of Findings 37
CHAPTER 5 40
SUMMARY, CONCLUSIONS AND RECOMMENDATIONS 40
5.1 Summary 40
5.2 Conclusions 40
5.3 Recommendations 41
References 42
Appendix I 44
Appendix II 45
CHAPTER 1
INTRODUCTION
1.1 Background of the Study
All human interactions are form of communication. In this business world, nothing can be achieved without effectively communicating with employers, employees, clients, suppliers, and customers. If you look at the most successful business people in the world, you will see people who have mastered the art of communication.
Business all over the world today is very challenging. To stay profitable in the highly challenging and competitive global market economy all factors at production (i.e men, machine and materials), should be wisely managed. Among the factors of production, human resource constitutes the biggest challenge because unlike inputs, employee management demands skillful handling of thoughts, feelings and emotions to secure highest productivity. Effective organizational communication plays an important role in this challenge.
Communication has crucial impacts or among work groups in that organizational communication is a channel to flow information, resources, and even policies. “Organizational communication can be broadly defined as communication with one another in the context of an organization.
Effective communication in the contexts of business organization refers to the major action programs that are used by organization to achieve their mission and goals. The focus of business organizations is viability and profitability. The first requirement of the spirit of organization is high performance standards for the growth as well as for individuals in the organization.
A successful organization is most often and efficient enterprise. Understanding of management strategy or organization policy and effectiveness is not as easy as some people believe. It requires proper evaluation or the position of an organization, whether the adopted strategy is working well and if not, why and how should we go about it?
Conclusively, in all human organization, the art of communication cannot be overemphasized; it is the means by which people interact and work with one another. Just like blood stream in people, communication represents the bloodstream of organization. This means that nothing can be achieved in an organization without effective communication. Communication skills are important in all human endavours, including business. Even though communication skills are so important to success in the workplace, there are many individuals who find that there is a limit to their communication skills and that they seen to have reached a stumbling block in their progress. They may sometimes struggle to convey their thoughts and ideals in an accurate manner, making it difficult to reach their full potential as a communicator, a manager, and a leader of others.
1.2 Statement of the Problem
Organizational communication research has mainly been conducted both in the business management field and in the communication field; however, researchers in the public administration field have provided little knowledge about organizational communication and its roles and effects. (Eunju, 2009).
Several studies emphasize that effective communication can enhance organizational outcomes (Garnelt, Marlowe, & Pandey, 2008; Pandey & Garnelt, 2006). Communication influence on the perception and opinions about persons, communities, organizations, governments, and even society. As a managerial tool, communication is frequently expected to share information with members, to coordinate activities, to reduce unnecessary managerial burdens and, rules and ultimately to improve organizational performance (Eunju, 2009). Little or no research has been done on the effect or relationship between effective communication and organizational success therefore the need for this study to examine the symbiotic relationship between effective communication and organizational success in manufacturing firms in Port Harcourt.
1.3 Objectives of the Study
The aim of this study is to examine the relationship between communication and organizational success. In specific terms therefore, the study is aimed at:
- To examine the relationship between the information sender and organizational success.
- To examine the relationship between the information channel and organizational success.
- To examine the relationship between the medium of information and organizational success.
- To examine the relationship between environmental noise and organizational success.
1.4 Significance of the Study
This study is important because, it will expose students, and other academicians to the concept and principles of effective communication and its effect on organizational success. This study will also aid business managers and other corporate bodies to come to terms with effective communication influences and the best possible way to align themselves with the best interest of the organization. It will also be useful to other researchers and the general public at large.
1.5 Research Question
For the execution of this job, the following research question will aid the understanding of this research work:
- Does the information sender influence organizational success?
- Does the channel of information influence organizational success?
- Is there any relationship between medium of information and organizational success?
- Does environmental noise hinder organizational success?
1.6 Statement of Hypothesis
The following research hypothesis will aid the conduct of this study:
HO: there is no significant relationship between effective communication and organizational success in selected manufacturing firms in Port Harcourt.
HA: there is significant relationship between effective communication and organizational success in selected manufacturing firms in Port Harcourt.
1.7 Scope/Limitation of the Study
The study scope of this study contextually is to examine the relationship between effective communication and organizational success. The study limits scope geographically to selected manufacturing firms in Port Harcourt, Rivers State.
The major limitation of the study is the short time frame the research lasted, coupled with the tight academic time table, which prevented a very comprehensive study. The fund available to the researcher was also limited and therefore the study was limited to a small portion of the survey population.
Another limitation is the difficulties, encountered by the researcher in obtaining all needed information and materials from the right source and compilation of data for the project.
1.8 Definition of Terms
CHANNEL
The channel is a means by which a message is conveyed.
COMMUNICATION
Communication as is a process that involves the transmission of message from a sender to the receiver.
DECODING
Decoding is a process that occurs at the reception level where impulses, figures and symbols are interpreted and translated into meaningful information.
NOISE
Noise is anything that hinders, disturbs, and interferes with communication whether from the side of sender, the message channel, or the receiver.
ORGANIZATIONAL SUCCESS
Organizational success is a measure by how well a company meets the individual objectives of its business plan.
PROFITABILITY
Profitability is the state of yielding financial profit or gain. It is often measured by price to earnings ratio
RECEIVER
The receiver is the person(s) the message is targeted at.