ABSTRACT
This research work has examined customers’ patronage and banks performance in Nigeria a survey of selected commercial banks in Rivers State. The main objective of the study is to examine customers patronage and bank performance in Nigeria, the specific objectives are to identify customers Patronage banks strategies used by selected commercial bank rivers in state, to measure customer satisfaction of the Patronage banks strategies used by the selected rivers of commercial bank in state, to measure performance of the selected commercial bank in Rivers State, to find out the effect of customer Patronage banks strategies on the performance of selected commercial bank in rivers state. The researcher therefore adopted survey method as well as the use of questionnaire to enable the collection of data. The simple frequency table was used in presenting the data whereas the chi-square statistical techniques were used in testing the formulated hypothesis. The population of the study is unknown but the researchers presented 45 questionnaires to the selected commercial banks and were retrieved. Based on the finding summary conclusion and recommendations were made that there should be enacted policies to enhance customers patronage by the banks, the government (CBN) should embark on principles and policies that will affect all commercial banks in furthering their services to customers, the commercial banks should always key to active network services as to boost the interest of customers, more so, the banks should allow a pace for the views of their customers, and provide them convinced etc.
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