CORPORATE SOCIAL RESPONSIBILITY AND ORGANIZATIONAL EFFECTIVENESS (A SURVEY OF SELECTED COMMINICATION FIRMS IN PORT HARCOURT, RIVER STATE)

Abstract
The determined to examine the relationship between corporate social responsibility and organizational effectiveness. The objectives of the study are to examine the relationship between economic responsibility and organizational effectiveness, to examine the relationship between legal responsibility and organizational effectiveness, to examine the relationship between ethical responsibility and organizational effectiveness, to examine the relationship between discretionary responsibility and organizational effectiveness in selected telecommunication companies in Port Harcourt, Rivers State. The survey research design used for the study. The population is made up of 100 employees from operating firms in the Nigeria telecommunication industry in Port Harcourt as follows: MTN = 100, Airtel = 40, 9mobile = 30, Globacom 30. A self-designed questionnaire was used for the collection of data. This study utilizes the probability sampling technique, placing emphasis on simple random sampling. The Taro yemen’s formulae was used to determine the sample size of 80. The simple percentage was used to analyze the response. The Chi-Square statistical techniques was used to test the hypothesis. Findings amongst others reveal that there is a significant relationship between corporate social responsibility and organizational effectiveness. Based on the findings of the study summary, conclusion and recommendations were made that there is need for governments backing of environmental management by assisting telecommunication companies that are socially responsible and involve in environmental sustainability, communication companies should improve in her activities of corporate social responsibility, corporate social responsibility should be properly addressed on the company and for the fact that corporate social responsibility is the appropriate mechanism for organizational effectiveness, therefore, communication companies should go ahead with it.

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