IMPACT OF SALES PROMOTIONAL STRATEGIES ON CONSUMER BRAND LOYALTY (A SURVEY OF CONSUMERS OF COCA-COLA IN KENULE BEENSON SARO WIWA POLYTECHNIC, BORI)
Complete Material Cost #3,000 Order for Complete Material now ABSTRACT This study evaluated the impact of sales promotional strategies on consumer’s brand loyalty to coca-cola products. Both primary and secondary data required for this study were gathered from two sources, Read more