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ABSTRACT
This research topic tagged, Audience Assessment of the digitalization of broadcasting industries in Nigeria, using NTA as a case study, without doubt the digitalization of the broadcast media in today’s world of communication and new stories gathering and reporting, especially in the broadcast media have certainly changed the way broadcast media work. It cannot be overlooked, digitalization of broadcast media have had positive impacts. It has become journalistic working strength, the question this research seeks to answer is how have digitalization of broadcast media affected the broadcast media in NTA. The research used Questionnaire and survey method in gathering data.
TABLE OF CONTENTS
TITLE PAGE…………………………………………………………………i
DEDICATION ii
CERTIFICATION iii
ACKNOWLEDGEMENT iv
ABSTRACT v
TABLE OF CONTENTS Error! Bookmark not defined.
CHAPTER ONE 1
INTRODUCTION 1
1.1 BACKGROUND OF THE STUDY 1
1.2 STATEMENT OF THE PROBLEM 2
1.3 OBJECTIVES OF THE STUDY 3
1.4 RESEARCH QUESTIONS 3
1.5 SCOPE OF THE STUDY 4
1.6 SIGNIFICANCE OF THE STUDY 4
1.7 LIMITATION OF THE STUDY Error! Bookmark not defined.
1.8 DEFINITION OF THE TERMS 5
CHAPTER TWO 7
LITERATURE REVIEW 7
2.1 THE CONCEPTUAL BACKGROUND OF DIG1TALIZATION OF THE MEDIA 7
2.2 THE IMPACT OF THE DIGITALIZATION OF BROADCAST MEDIA TO TH MEDIA OUTFIT. 12
2.3 MEANING OF BROADCASTING MEDIA 14
2.4 EVOLUTION AND GROWTH OF BROADCASTING MEDIA IN NIGERIA 15
2.5 FUNCTIONS OF BROADCASTING MEDIA 17
2.6 THE IMPACT OF DIGITALIZATION OF BROADCAST IN ENABLINGMORE INTERNET EXPANSION 20
2.7 DIGITALIZATION OF BROADCAST MEDIA AND THE CREATION OF MORE EMPLOYMENT OPPORTUNITIES 21
2.8 THE CHALLENGES OF THE DIGITALIZATION OF THE BROADCAST MEDIA INDUSTRIES 23
2.9 THE LEGAL IMPLICATION OF THE DIGITALIZATION OF THE BROADCAST MEDIA 23
2.10 THE POLICY INCONSISTENCY ON BROADCAST MEDIA 24
2.11 THEORETICAL FRAMEWORK 26
CHAPTER THREE 28
RESEARCH METHODOLOGY 28
3.1 RESEARCH DESIGN 28
3.2 POPULATION OF THE STUDY 28
3.3 SAMPLE SIZE 29
3.4 SAMPLING TECHNIQUE AND PROCEDURE Error! Bookmark not defined.
3.5 DATA COLLECTION INSTRUMENT 30
3.6 VALIDITY AND RELIABILITY OF STUDY INSTRUMENT 30
3.7 ADMINISTRATION OF RESEARCH INSTRUMENT 30
3.8 DATA ANALYSIS PROCEDURE 30
CHAPTER FOUR 31
4.1 PRESENTATION AND ANALYSIS OF DATA 31
4.2 ANALYSIS OF DATA 31
4.3 ANALYSIS OF DATA FROM SURVEY (FIELD) 33
CHAPTER FIVE 34
5.1 SUMMARY 34
5.2 CONCLUSION 34
5.3 RECOMMENDATIONS 35
REFERENCE 37
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
Generally, Digitization is a broad term spanning the media industry including the prints and the electronic media. It is the representation of an object, image, sound, document, or a signal usually an analog signal by a discreet set of its points or sample the result of these processes are digital representation, digital image for an object and digital form for a signal. To a Mass Communicator author and expert, McQuail (2000:28) the process of digitization having immense significance to the computing ideals as it “allows information of all kinds in all formats to be carried with the same efficiency and also intermingled” By inference therefore, digitization for the broadcasting media will enhance audio and visual quality.
In another breath, Digitalization also means an enhanced viewers experience through for instance: Electronic Programme Guide (EPG), sub-titling, additional language options, and interactive services such as weather and news reports (Wikipedia 2013). Nancy Hicks Maynard (2010) described digitalization as “a mega media”, whereby the much about the ways we define, gather and produce news will have to change.
1.2 STATEMENT OF THE PROBLEM
The digitalization of the broadcast media in today’s word of communication and news stories gathering and reporting, especially in the Broadcast media cannot be over looked. Since its arrival, digitalizations of broadcast media have certainly changed the way Broadcast media work, how stories are developed and disseminated. Digitalization of broadcast media have had positive impacts, without doubt, but there are also concerns about its impact on productivity and the disruption it could have on Broadcast media “working patterns. Digitalization of broadcast media have created a dependency among those working in the media and many have are unable to do without them.
Digitalization of broadcast media have become journalistic working strength and it seems sourcing information has overtaken self-promotion as a primary digitalization of broadcast activity. While Broadcast media are growing more so Nigeria Television Authority (NTA) Masticated in their use of digitalization of broadcast media, and are for instance, using a great variety of tools to source for news, some Broadcast media are less positive about some of the ways digitalization of broadcast media affect their journalistic activities, their engagement with their audience, their productivity and the quality of their work. Based on these contrasting views, the question this research seeks to answer is; how has digitalization of broadcast media affected the Broadcast media in Channel TV with regards to their journalistic duties?
1.3 OBJECTIVES OF THE STUDY
The study had the following objectives:
- To know the Broadcast media per no digitalization of the media.
- To know if Broadcast media in channel TV exposed to digitalization media tools.
- To find out the type of digitalization of broadcast media tools Broadcast media in Channel TV prefer.
- To determine whether digitalization of broadcast media have enhanced the productivity of Broadcast media in Channel TV.
1.4 RESEARCH QUESTIONS
- What are the Broadcast media perceptions of digitalization of the media?
- Are Broadcast media in Rivers State exposed to digitalization of the media?
- What type of digitalization of broadcast media tool do Broadcast media in Rivers State prefer?
- How have digitalization of broadcast media enhanced the productivity of Broadcast media in Rivers State?
1.5 SCOPE OF THE STUDY/DE LIMITATION
This study is focused on Channel TV and not necessarily conclusive for Broadcast media in other parts of Nigeria. Since Broadcast media share common characteristics and skills, data generated from this study at result obtained thereof, can be applied to all Broadcast media
A wide research of this nature cannot be carried out without some constrains, this constrains pose a lot of limitations to this work.
Time: Duration for the research work is relatively short while stress emanated from other academic activities is also another constrain.
Material: Little materials are also available because the work is relatively new. Financial: Financial constrain poses another challenges as most of information are gathered through newspapers
1.6 SIGNIFICANCE OF THE STUDY
This study will be of immeasurable importance to broadcast media, media organizations, news agencies editors, lecturers and students in the field of Broadcast media and mass communication as well as other researchers who will want to embark on same study as this.
The study will help Broadcast media to source useful information using digitalization and social networking tools as well as provide them with a guide on how to write online stories.
It will also help Broadcast media to interact with their audience and identify their Information needs- The study will also help Broadcast media who have rarely embraced digitalization of broadcast media to do so in order to increase their productivity.
1.7 DEFINITION OF THE TERMS
- Digitalization of broadcast media: The term digitalization of broadcast media refers to the modern tech-based broadcast networking websites developed to specifically help people share their views and stay in touch with their friends, relatives and well-wishers.
- Media: Media in this study are Facebook, Twitter, YouTube, and other digitalization of broadcast media networking tools which Broadcast media use to disseminate information to a large heterogeneous audience.
- Broadcast media: This is the practice of writing, editing, and disseminating information to the public.
- Modern Broadcast media: it is a term used to describe the new era in Broadcast media where internet and computers are used in almost every journalistic activity.
- Assessment: it is the ability to evaluate or analyze the impact of digitalization of the media.